Content — editorial calendar: what's published, scheduled, drafting, and being researched
Editable · Google Sheet you or Melissa edit anytime · dashboard reads the published Sheet
6
Published (live on /blog/)
5
Scheduled
3
In progress (drafting)
7
Researching / considering
Published 6 live · sorted into blog categories
| Title | Pillar | Service | Funnel | Date |
|---|---|---|---|---|
| The Founder's Trap: Why Your Business Can't Run Without You | P1 · Founder's Trap | Executive Coaching | TOFU | May 12 |
| Three Decisions Every CEO Postpones — And What They Cost | P1 · Founder's Trap | Executive Coaching | TOFU/MOFU | May 5 |
| What 20 Years at the FBI Taught Me About Crisis Leadership | P2 · Under Pressure | Crisis & High-Stakes | TOFU | Apr 28 |
| When Calm Becomes a Liability | P2 · Under Pressure | Crisis & High-Stakes | MOFU | Apr ’26 |
| The Leadership Team You Trust | P3 · Team That Runs It | Team Development | TOFU/MOFU | Apr ’26 |
| The Executive Leadership Scorecard: What Your Numbers Mean | P3 · Team That Runs It | Team Development | MOFU | Apr 7 |
In Progress drafting / in review
| Title | Pillar | Service | Funnel | Target |
|---|---|---|---|---|
| 12-Steps Group Workshop Events | Events / Workshop | Team Development | MOFU | with Eric for review |
| How to Delegate When You Don't Trust Anyone Else | P1 · Founder's Trap | Executive Coaching | MOFU | slipped from Jul 9 |
| The CEO Time Audit: Where Your Week Actually Goes | P1 · Founder's Trap | Executive Coaching | TOFU | Jul 16 → drafting |
Scheduled forward calendar · weekly, Wednesdays
| Title | Pillar | Service | Funnel | Publish |
|---|---|---|---|---|
| The First 24 Hours of a Crisis: A Leader's Checklist | P2 · Under Pressure | Crisis & High-Stakes | TOFU/MOFU | Jul 23 |
| Staying Decisive When the Stakes Are Highest | P2 · Under Pressure | Crisis & High-Stakes | MOFU | Jul 30 |
| The Two-Meeting Test: Is Your Leadership Team Actually a Team? | P3 · Team That Runs It | Team Development | TOFU | Aug 6 |
| The Accountability Ladder: Where Your Team Really Operates | P3 · Team That Runs It | Team Development | MOFU | Aug 13 |
| What to Expect in Your First 90 Days of Executive Coaching | P1 · Founder's Trap | Executive Coaching | BOFU | Aug 20 |
Researching / Considering backlog — ideas beyond the current calendar
| Idea | Angle / source | Maps to |
|---|---|---|
| "As Seen On" media page | Alghad TV + FOX/regional interviews 📧 email | Authority / About |
| Workshop splash / registration page | 12-Steps workshop — $800/mo or $2,000 📧 email | Team Dev / Events |
| Podcast guest-spot repurposing | Excerpts Eric added to shared drive 📁 Drive | Multi-pillar |
| "Which service is right for you?" explainer | From Eric's decision-tree / First Review 📧 email | Home / Services |
| The morning your CFO resigns | Concrete-crisis pillar deepening | Crisis & High-Stakes |
| Family business succession series | $2M–$50M owner audience | Executive Coaching |
| 8 Keys eBook → email nurture sequence | Lead-magnet follow-through | Conversion |